Nicky Strong & Ashley Borthwick

09 August 2018 The ASA has had a positive flurry of activity on high fat, salt or sugar (HFSS) food ads, delivering rulings in no less than 4 cases on 8 August. Nicky Strong and Ashley Borthwick, of the law firm Womble Bond Dickinson, look at the key takeaways for brands to consider when developing ads for these types of products.